Medical technology businesses are some of the most attractive opportunities for investors, but so many innovative firms struggle to attract investment. A surplus of businesses seeking capital means investors seek to differentiate credible brands from the general noise. But why is a brand important, and what makes a brand credible?

Thomas Averre of Tarleton Communications will speak about how medical device and life science businesses can use PR to establish credibility in the market, build brands that stand out and avoid failing at the early due diligence stages.